Last updated: November 5, 2020

At the Better Buying Panel, we take your privacy very seriously. We use industry-leading software and practices to store and protect your data.

1. Introduction

This Privacy Policy describes the commitment of the Better Buying Panel (“BBP”), a service provided by Moonshot Collaborative LLC, to the privacy of its panel members (“Panelists”), and governs Panelists’ rights regarding privacy and data protection.

This Privacy Policy applies to the Better Buying Panel and any related panels or sub-panels operated by Moonshot Collaborative LLC, altogether identified in this Privacy Policy as “the Panel” or “the Panels.”  

Taking part in our panels, surveys, and research activities is entirely voluntary. By registering to join the Panel and accepting these terms, you confirm that you have read and understood the terms of this Privacy Policy. For the purpose of this Privacy Policy, “personal data” means any information which relates to an identifiable living individual.

You should read this policy, understand it, and review it periodically for updates. If you have any questions that this Privacy Policy, our user terms and conditions, or the terms of our reward program cannot answer, please contact us using the information provided at the end of this page. If you do not agree to this Privacy Policy, do not use our website or services. We reserve the right to change, modify, add or remove portions of this Privacy Policy at any time, at our sole discretion. Your continued use of our site will always indicate your acceptance of this Privacy Policy and any changes to it.

2. Lawful Collection and Use of Data

The Better Buying Panel collects information in several ways from different parts of our site, through our survey research platform (Qualtrics), and other Panelist activities such as social media, apps, and surveys. Examples of these activities are explained below and include:

Registration: some personal data is gathered when you register for the Panel, such as name, email address, zip code, phone number (optional), and demographic information such as age, gender identity, education level, etc. 

Panel Surveys or Research Activities: personal data may also be collected from you when you participate in a survey or in a research activity offered by the Panel, such as use of a specific app, purchases of specific products or brands, etc. 

Account Preferences: you may decide to share your mobile number or your social network ID/account with us or you may provide other personal data when setting up your account or at a later stage.

In summary (we’ve provided more details below), the main purposes for which we use your personal data are to:

  1. Contact you for surveys via email, through mobile notifications or texts or any other proposed communication options
  2. Select you for future surveys
  3. Help you when you contact our support team
  4. Allow us to reward you with the promised incentives
  5. Protect the Better Buying Panel from fraudulent behavior
  6. Prevent multiple entries in surveys by the same individuals (in line with our Terms and Conditions)
  7. Update, enrich and clean our panel members’ data to improve our usage of data, allowing us to better select you for surveys
  8. Inform you of updates to our panel services, new features and details relevant to you through panel communications

We have set out below more detailed information about how we use your personal data. We are also required by law to explain the legal basis for processing your personal data. These legal bases are listed below and could be different for each use case:

  1. We have your consent for the use of your personal data
  2. We need to use your personal data in order to perform a contract with you
  3. We need to process your data to comply with a legal obligation 
  4. We need to process your data in order to protect your vital interests or someone else
  5. The processing is necessary to perform a task in the public interest or
  6. The use of your personal data is necessary for our (or our clients’) legitimate interests (in which case we will explain what those interests are).

We will never misrepresent ourselves or what we are doing. If you receive an email that concerns you, purporting to be from us, please let us know as shown below in “How to Contact Us.”




To understand your views about certain products and services or to understand your behavior in different situations



Unique identifier, contact details, demographic information, attitudes, behavior



Including but not limited to experimental studies, real world research, observational studies



Unique identifier, contact details, demographic information, attitudes, behavior



Protection of our business interests against fraudulent behavior or behavior not in line with our policies



IP address, browser specifications, device specifications, mailing addresses, email addresses 



Prevention of multiple entries in surveys by the same individuals in line with our policies



IP address, browser specifications, device specifications



We may enrich the data we hold on file about you by matching your personal data with third parties. This will help us to improve your panel profile and ensure that we select relevant surveys for you. Any third parties are contractually bound to delete the data we share with them or and are not authorized to use it in any way other than for this specific purpose.



IP address, browser specifications, device specifications, email addresses 



To share or disclose pursuant to judicial or other government subpoenas, warrants, orders or pursuant to similar and other legal or regulatory requirements, we will provide such information to the appropriate authorities.



Identifier, name, contact details, email address, incentive received


3. Where We Store Your Personal Data

The Better Buying Panel’s data storage servers are located in the United States of America (USA) and are managed by third party service providers in the cloud. 

We take appropriate technological and organizational measures to protect your personal data, both during transmission and once we receive it. Our security procedures are consistent with generally accepted standards used to protect personal data.

All our employees are contractually obliged to follow our policies and procedures regarding confidentiality, security and privacy.

Your account information and personal data are password-protected so that only you have access to your information. In order to keep your personal data safe, we recommend that you do not divulge your password to anyone. The Better Buying Panel will never ask you for your password in an unsolicited phone call or in an unsolicited email.  Also, please remember to sign out of your account and close your browser window when you have finished visiting our site. This is to ensure that others cannot access your personal data and correspondence if you share a computer with someone else or are using a computer in a public place like a library or Internet cafe. Please change your password regularly.

4. Confidentiality and Industry Requirements

Whenever the Better Buying Panel handles personal data as described above, regardless of where this occurs, the Better Buying Panel takes steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no data transmission can be guaranteed to be 100% secure. As a result, while we strive to protect your personal data, the Better Buying Panel cannot ensure or warrant the security of any information you transmit to us or from our online products or services, and you do so at your own risk. Once we receive your transmission, we will take reasonable steps to ensure our systems are secure.  

Ultimately, you are solely responsible for maintaining the secrecy of your passwords and/or any account information. Please be careful and responsible whenever you’re online.

The Better Buying Panel adheres to standards and industry requirements, including those of the Insights Association and the American Marketing Association. 

5. Cookie Disclosure

Cookies are small text files stored on your computer or mobile device by a website that assigns a numerical user ID and stores certain information about your online browsing. They are used to help users navigate websites efficiently and perform certain functions. The website sends information to the browser which then creates a text file on the user’s computer or mobile device. Every time the user goes back to the same website, the browser retrieves and sends this file to the website’s server.

For behavioral tracking research, we may use optional cookies or software applications, but only after you have given your consent to these cookies/applications. As is true of most online surveys, we gather certain information automatically and store it in survey data files. This information may include things like Internet Protocol addresses (IP address), browser type, Internet service provider (“ISP”); referring/exit pages, operating system and date/time stamp.

We use this automatically collected information to analyze trends such as browser usage and to administer the site, e.g. to optimize the survey experience depending on your browser type. We may also use your IP address to check whether there have been multiple participations in the survey from this IP address and also to protect our business against fraudulent behavior.

Cookie Declaration

_ga (Google Analytics) First Party – HTTP Cookie 2 years Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
_gid (Google Analytics) First Party – HTTP Cookie Session Registers a unique ID that is used to generate statistical data on how the visitor uses the website.
wpSGCacheBypass First Party – HTTP Cookie Session Bypasses the cache for logged-in users, to enable checking changes.
t_sid First Party – HTTP Cookie Session Used by to manage consumer and panel surveys.
t_uid First Party – HTTP Cookie Indefinite Used by to manage consumer and panel surveys.
amplitude_id First Party – HTTP Cookie 10 years Used by to manage data analytics


To learn more about cookies in general, you can visit

Change your cookie settings: You can use the options in your web browser to notify you when you receive a cookie and/or change your cookie preferences in your browser or with third parties. You have control over the cookies stored by our site on your browser, and you have the ability to delete cookies used by our Site at any time. If you don’t know how to change your individual cookie settings, you can visit to determine what your current browser cookie settings are and find directions on how to change them.

6. Accuracy

We take reasonable steps to keep personal data in our possession or control accurate, complete and current, based on the most recent information made available to us by you and/or by our client. We rely on you to help us keep your personal data accurate, complete and current by answering our questions honestly. You are responsible for ensuring that you notify us of any changes to your personal data.

7. Children’s Data

The Better Buying Panel recognizes the need to provide further privacy protections with respect to personal data collected from children. We never knowingly invite children (defined as being under the legal age) to participate in research studies without parental permission. If it is necessary and appropriate to a particular project to directly involve children under the legal age, we will only do so if we have been given permission by their parent or legal guardian. The Better Buying Panel will provide parents and guardians information about the survey topic, about any personal or sensitive information which may be collected from the children, the way this data will be used and whether and with whom the Better Buying Panel may share such information. While the child is completing the survey, it is the responsibility of the parent or guardian to supervise them. 

8. Sensitive Data

The Better Buying Panel may collect personal data that is classified as “special categories” of personal data. This includes racial or ethnic origin, sexual orientation, dietary habits, political opinions, religious or philosophical beliefs, or data concerning health. You can choose whether or not to provide this data to us.

9. Rights of Individuals

To request access to personal data that we hold about you, you should submit your request in writing to the e-mail address or postal address shown below in “How to Contact Us”.

You have the following rights in relation to your personal data:

  1. Right to change your mind and to withdraw your consent
  2. Right to access your personal data
  3. Right to rectify your personal data
  4. Right to erase your personal data from our systems, unless we have legitimate interest reasons for continuing to process the information
  5. Right to port your personal data (portability right)
  6. Right to restrict processing of your personal data
  7. Right to object to the processing of your personal data

We shall also notify third parties to whom we have transferred your personal data of any changes that we make on your request. Note that while the Better Buying Panel communicates to these third parties, the Better Buying Panel is not responsible for the actions taken by these third parties to answer your request. You may be able to access your personal data held by these third parties and correct, amend or delete it where it is inaccurate.

10. Data Storage and Retention

Personal data will be retained only for such period as is appropriate for its intended and lawful use. The Better Buying Panel will retain your personal data for as long as you are a member of the Panel. In case you unsubscribe from the Panel, we shall retain data for no longer than six months after you unsubscribe, unless otherwise required by law. Personal data that is no longer required will be disposed of in ways that ensure their confidential nature is not compromised.

11. Notification of Material Change

We reserve the right to change, add to, or remove portions from this Privacy Policy at any time. You should read this page regularly to ensure you are updated as to any changes. However, if any material change is made to this Privacy Policy, we will notify you of that change. Non-material changes to this Privacy Policy will be announced through the Panel sites only. Your continued access to the Panel sites and services after such changes conclusively demonstrates your consent to any changes.

We will always display the most up-to-date policy on this web page.

12. How to Contact Us

If you have any questions or concerns relating to your privacy or to the Better Buying Panel’s privacy practices, our Data Protection Officer can be reached as follows: 

  1. By email at 
  2. By postal mail to: 

The Better Buying Panel
9415 Delphi Road SW
Olympia, WA 98512-8518