The Better Buying Panel is the world’s largest online community of plant-based buyers and sustainability-driven consumers. We give people a voice to help shape the products and services of some of the world’s most popular brands.

By providing their unique feedback and insights, our thousands of panel members help businesses make data-driven decisions for a more sustainable future. Together, we’re making things better and changing people’s lives.

The Better Buying Panel is a project of Moonshot Collaborative LLC, the leading experts on consumer insights for plant-based shoppers and people who are motivated by sustainability and ethics. Learn more at